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How to Advertise

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Planning Your Advertising Campaign

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    Decide on a target location. Once you have identified your audience, the next step is to ensure that your advertisements are properly placed to reach that audience.

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    Establish a company image. One of the major aims of advertising is to create brand recognition among potential customers. This is because market research has shown again and again that consumers are far more likely to choose products and services they are familiar with, than lesser-known, generic alternatives.

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    Don’t try to please everybody. In order to please everybody, the message of your ad would need to be pretty bland and non-committal, and this approach rarely works out. Again, think about your target demographic and use your ad to send a message that appeals specifically to them.

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    Test your ad before release. Before you send your advertisements out into the world, it is a good idea to test them to make sure they are understood and appreciated by your target audience.

 

Using Internet Advertising

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    Use social media. Using social media to advertise your business is a must – this is the 21st century after all. The main forms of social media to target are Facebook, Twitter and Google+.

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    Take advantage of blogging. Blogging is another branch of social media that can be utilized as a highly effective advertising tool. Of course, you can post articles and advertisements on your own business’s blog, but another great idea is to send your articles out to a number of outside blogs related to your industry and ask them to post the articles on their sites as well.

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    Buy internet ads. Buying advertising space on the internet is a great way to get your business’s name and image out there. It can also draw a huge amount of traffic to your website, with one simple click of the mouse. Although buying large advertising spaces can be pricey, there are several methods smaller businesses can use to lower their costs:

 

Using Traditional Advertising

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    Opt for print advertising. Print advertising, i.e. placing ads in newspapers and magazines is one of the more traditional forms of advertising, but it can still pack a punch.

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    Try television advertisements. Anyone who watches television will be familiar with the persuasive powers of TV ads.

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    MAKE MONEY WORKING AT HOME. No gimmicks, no pie in the sky, no bull. Proven, 29-year track record: http://www.justins-sfi.com/

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One thought on “How to Advertise

  1. Pingback: How to Advertise | justinssfi

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