Affiliate marketing is a fairly new industry that exists mostly in part thanks to the development of the world wide web in the late 1980’s and early 1990’s. After the introduction of the internet and the invention of the home computer system, companies soon realized how beneficial it is for them to have an online presence. This is when affiliate marketing was born.
Besides basic online marketing methods such as CPM or fixed placement, affiliate marketing started becoming more and more popular throughout the 90’s and into the millennium. An affiliate marketer is best described as a person who promotes products in order to receive a percentage of the sales from the company that sells them.
Within the industry the roles of the promoter and the company whose products they are promoting are also commonly referred to as the advertiser and the publisher. This is because not every advertiser is looking to spread the word about their products, some actually only offer services.
For example, an insurance company who is selling policies would contractually agree to pay publishers a percentage of their sales for every client that is referred to them. In order to help publishers advertise their products or services, advertisers usually provide them with special links in addition to banner or text ads. When a visitor clicks the publisher’s ad and ends up purchasing the product or service, it will be tracked and recorded so they can receive their commission.
Being a successful affiliate marketer requires substantial knowledge about networking, but there are actually quite a few websites who bring advertisers and publishers together. One of the most trusted affiliate marketing program is Strong Future International. While it’s free to sign up for this website RIGHT HERE!